The Smash Method
The patty is pressed hard onto a high-heat surface for maximum Maillard reaction. The resulting lacey, crispy edge is the flavor engine of every bite.
Our Story
From Scratch By Design
Scratch began with one core decision: control the quality fundamentals in-house. That means the bun, the sear, and the rhythm of service all work together across high-volume city demand.
Chef-Led Standards
The concept is built by a chef-driven team, blending comfort-food accessibility with precision usually reserved for full-service kitchens.
Business Intelligence Highlights
From-Scratch Components
Core elements like buns, sauces, and pickles are prepared in-house for consistency and control.
Chef-Led Burger Program
Built by a chef-driven team focused on premium smash technique in a fast-casual format.
Poblacion Nightlife Anchor
Positioned on Don Pedro Street at the center of Makati nightlife foot traffic.
BGC Soft Opening Momentum
Expansion into Bonifacio Global City widens reach to office lunch and weekend lifestyle traffic.
Scratch Sessions
Guest-chef collaborations keep the offer fresh and maintain strong community buzz.
Why It Works
A Focused Product, Active Community
Scratch keeps momentum through consistency and collaboration, including rotating Scratch Sessions with guest chefs to keep the menu culture fresh.